CrossChannel

Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers | National

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SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The […]

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AdStage launches Google Sheets add-on for cross-channel campaign data

A-From MTT, Analytics, Channel: Analytics & Conversion /

Now AdStage, a cross-channel campaign analytics and optimization platform, is getting in the add-on game with a new data connector for Google Sheets. What is it? AdStage for Google Sheets, which launched Thursday, is an add-on that lets users import their paid search campaigns, social campaigns and analytics data from AdStage into Google Sheets with one

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New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns – Press Release

SEO BLOG /

LAS VEGAS–(Business Wire)–Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced a partnership with Roku, Inc. (Nasdaq:ROKU) to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.

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New Adobe Advertising Cloud Capabilities Power Cross-Channel Advertising Campaigns

SEO BLOG /

LAS VEGAS–(BUSINESS WIRE)–Mar 26, 2019–Today at Adobe Summit, Adobe (Nasdaq:ADBE) announced a partnership with Roku, Inc. (Nasdaq:ROKU) to offer Adobe customers the ability to precisely target the large consumer audience moving to over-the-top service (OTT). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the

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Branch launches cross-channel cohort analysis for app marketers

A-From MTT, Channel: Martech: Analytics & Data /

Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort analysis on Thursday that it says provides a quicker way to do that. Based in Redwood City, California, Branch began as a provider of intelligent “deep-links” that linked from an email, mobile web site page or in-app ad

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Social Media for Small Businesses: Why Cross-Channel Engagement is Vital

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A shopper’s social media experience is roughly the same on a laptop as it is on a smartphone: a shopper scrolls her feed and pauses when she see an interesting post, whether it’s “sponsored” from a brand or a picture of her friend’s baby. Incidentally, her social media accounts are associated with the same unique

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