Crossing

A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels

Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. Put simply, those that remain on the subscriber list …

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Successfully Crossing the Chasm; or Why Your B2B Business is Failing

This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Michael, can you tell us more about yourself and the Chasm Institute? Michael Eckhardt: I’ve been the managing director at Chasm Institute now for the last 12 years. My co-managing director, Mark Cavender and I have worked …

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