Crossing

Ahead of ‘Animal Crossing: New Horizons’ announcement, content-starved fans feel snubbed

While “New Horizons” added a slew of new features to the franchise like terraforming, crafting and the ability to place furniture items outside, for many Animal Crossing fans, it still felt unfinished to a degree. Where were fan-favorite characters of the franchise like Brewster, a cafe-owning pigeon, or the fashionista giraffe, Gracie? Gyroids, furniture items […]

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Why games like Animal Crossing are the new social media of the coronavirus era

Technology NEWS / Good To SEO

You can read our most essential coverage of the coronavirus/covid-19 outbreak for free, and also sign up for our coronavirus newsletter. But please consider subscribing to support our nonprofit journalism. Released in September, Kind Words was originally designed as an antidote to an increasingly vitriolic internet environment, says co-creator Ziba Scott. In recent weeks, though, it’s taken on an additional

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Crossing the online merchandising chasm

ecommerce, Merchandising / Good To SEO

Retailers in the UK are still using online merchandising techniques from the last century to try and compete and, in the process, making their jobs and survival much harder Here’s the problem: UK retailers are under massive competitive and economic pressure. Stores are closing and thousands of jobs are under threat. Online behemoths like Amazon,

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A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels

Cross Channel Marketing, Oracle Marketing Cloud / Good To SEO

Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. Put simply, those that remain on the subscriber list

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Successfully Crossing the Chasm; or Why Your B2B Business is Failing

Marketing Strategy, SEO BLOG / Good To SEO

This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Michael, can you tell us more about yourself and the Chasm Institute? Michael Eckhardt: I’ve been the managing director at Chasm Institute now for the last 12 years. My co-managing director, Mark Cavender and I have worked

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