CrossPlatform

The power of cross-platform video advertising

Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or general video advertising across websites, apps and social feeds, advertisers must understand the benefits of each, and how to incorporate them into existing campaigns. So, in our third annual roundtable with advertising and measurement experts we debated the opportunities […]

Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

SEO BLOG / Good To SEO

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers. To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance

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