It’s a new decade — and time for a new approach to the marketing technology landscape. Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. Download the 2019 Excel spreadsheet here. Those are the TL;DR links above. Here’s the story of what we’re doing and where it’s headed… When […]
We need you … to help us crowdsource the martech landscape supergraphic Read More »
Twitter has launched a user survey asking for feedback on its policies defining dehumanizing language before it makes the policy part of its Twitter Rules. Survey questions include “How would you rate the clarity of the dehumanization policy?” and “How can the dehumanization policy be improved?” — as well as a request citing examples of
During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories content from publicly submitted video and photo Snaps and use them on their Discover channels as well as embed them on their own websites and social channels. Discover partners will be able to include added
Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content Read More »
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content (UGC) as your creative, that’s how it works. Coca Cola’s “Share a Coke” campaign is a famous example where sales rose by more than 2% in the US after people began
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