Dive Brief: The number of most-frequently searched queries — meaning those that reached the 90th percentile or higher — rose by 30% last year during an average month of the holiday season, as compared to an average month outside of that period, according to a study by product content management platform Salsify that was emailed […]
Having an excellent web design is important for any company. A web designer is always challenged with crafting digital solutions that do not only look good but are user-friendly as well. Good company websites should be able to effectively convert traffic coming into their site while a website conversion is the most important factor in
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Over the past few years, digital marketing has become a major priority for many small businesses. Previously a “nice to have”, digital marketing is now a “must have”. The proliferation of social media and online services like Google into our daily lives means that the vast majority of small business target customers can now be
Master the Art of Digital Marketing for Your Small Business with These 3 Crucial Tips Read More »
Why is a professional development plan important for entrepreneurs? Because without one, it’s difficult to grow a business. No entrepreneur has a ready-built skill set that provides all the answers to continuously changing situations. Most likely, you are more competent in certain business functions than others. However, to successfully expand a business that’s changing as new
You may be the hippest hipster who ever sipped a soy latté in Brooklyn. Or a Silicon Valley marketing genius who eats only free-range kale in his kitchen overlooking the Pacific Ocean. But you’ll never really win your customers unless you do this: Love them with all your heart. Of course, being the smart-aleck that
To Really Connect with Your Customers, Do This 1 Crucial Thing Read More »
If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands
Why emotion is crucial to create brand advocates — and what you can do about it Read More »
One of the biggest trends in customer service today is the use of chatbots. Because of the development of artificial intelligence (AI) technology, it’s possible to turn over part of your customer service online to chatbots. These bots can interact with your customers. You can even use them on text through an app. Chatbots for Customer Service
Chatbots Are Crucial for Your Customer Service, Learn Why! Read More »
You scour job sites every night. Send in résumé after résumé. And (finally!) get the call for an interview. It’s natural to focus on making sure your appearance, presentation, and elevator pitch are on point and that you don’t forget your interviewer’s name as you walk into an office for your big moment, but don’t
8 Crucial Things You Can Learn About a Company From Its Office Design Read More »
Forbes SEO 2017: 8 Crucial Rules For Dominating Google’s Search ResultsForbesIn my recent book called, SEO 2017: Master Search Engine Optimization, not only do I give an extensive overview of how search works, but I also look closely at the strategies that can be implemented to quite literally dominate the playing field. The truth? and
SEO 2017: 8 Crucial Rules For Dominating Google’s Search Results – Forbes Read More »
