You know what CSR is, but here are three facts that you didn’t know: 68% of online consumers in the U.S. and UK would or might stop using a brand because of poor or misleading CSR. 84% say a poor environmental track record would or might cause them to stop buying from a brand. Nearly […]
Bill Gates’s “Content is king” comment has never been truer for B2B companies than it is right now. The digital world has changed things… for the better. Access to information has never been easier, and we’ve all become used to the idea of immediate gratification. We don’t want to wait for things we want, and
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Public relations and corporate social responsibility, though different, are closely connected in their focus on building relationships with people. “Corporate social responsibility isn’t all about gaining good publicity,” said Darian Kovacs, CEO of Jelly Marketing. “However, businesses can use public relations to reach their audience and gain their trust.” Public relations is about building a
darkmoon1968 / Pixabay The world is getting more socially conscious by the day. As both community and environmental threats continue to be a part of the daily news, it’s important that brands take note on the impact they have in these areas, what they can do to make a difference, and how it may be
