CTRs

Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

Last month, SparkToro reported a drop in Google’s organic click-through rates (CTRs) when comparing 2018 to 2016. Clicks on paid listings and searches that finish without a click increased during the same period. The Organic CTR Drop For Google Mobile Searches Was Stunning Google made a number of mobile-focused user experience (UX) changes throughout the …

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Data: Google organic search CTRs decline on desktop, see big drop on phones

New data and analysis from SparkToro’s Rand Fishkin and Jumpshot shows the continuing decline of click-through rates (CTRs) on Google search results on desktop and smartphones in both the U.S. and Europe in favor of paid clicks and no-clicks. Fishkin asserts the decline is attributable to “Google siphoning away large percentages of traffic to their …

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