CTRs

Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down

Last month, SparkToro reported a drop in Google’s organic click-through rates (CTRs) when comparing 2018 to 2016. Clicks on paid listings and searches that finish without a click increased during the same period. The Organic CTR Drop For Google Mobile Searches Was Stunning Google made a number of mobile-focused user experience (UX) changes throughout the […]

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Data: Google organic search CTRs decline on desktop, see big drop on phones

SEO BLOG / Good To SEO

New data and analysis from SparkToro’s Rand Fishkin and Jumpshot shows the continuing decline of click-through rates (CTRs) on Google search results on desktop and smartphones in both the U.S. and Europe in favor of paid clicks and no-clicks. Fishkin asserts the decline is attributable to “Google siphoning away large percentages of traffic to their

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E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Facebook: Mobile, Facebook: Video, Retargeting & Remarketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to

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