CTV

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to […]

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats Read More »

MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution

SEO BLOG / Good To SEO

MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok

MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution Read More »

Soapbox: The challenges of CTV ad targeting

SEO BLOG / Good To SEO

Ad targeting works best when a marketer’s message is delivered to the right person at the right time on the right screen. With CTV, determining those factors can be surprisingly difficult. Media buyers may not know which home they’re reaching, let alone who is watching at any given moment. That’s in part because consumers receive

Soapbox: The challenges of CTV ad targeting Read More »

Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV

SEO BLOG / Good To SEO

Tapad — the company behind the cross-device identity resolution platform Tapad Graph — has partnered with the ad tech provider AcuityAds. The partnership joins together Tapad Graph’s identity resolution capabilities with AcuityAds’ cross-device data set, giving advertisers improved targeting capabilities with unduplicated reach across devices and CTV. “The partnership will enhance AcuityAds’ existing cross-device solution,

Tapad partners with AcuityAds to deliver improved ad targeting capabilities across devices, CTV Read More »

DoubleVerify launches CTV certification program to help curb ad fraud

SEO BLOG / Good To SEO

The ad authentification and measurement platform DoubleVerify has launched a certification program for the connected TV (CTV) programmatic ad industry, aiming to reduce ad fraud and invalid traffic (IVT) across the CTV space. To receive DoubleVerify’s CTV Targeting Certification, ad tech platforms must be able to demonstrate their ability to prevent fraud and IVT using

DoubleVerify launches CTV certification program to help curb ad fraud Read More »

With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge

SEO BLOG / Good To SEO

In the latest ad tech merger, Rubicon Project and Telaria have agreed to combine, the firms announced Thursday. In a stock-for-stock deal, the companies plan to operate one digital media buying platform that supports connected TV (CTV), desktop display, video, audio, and mobile inventory transactions. Why we care The companies said the combination of Rubicon

With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge Read More »

Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

Channel: Video, Display Advertising, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying, video / Good To SEO

Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers

Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV Read More »

InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: Analytics / Good To SEO

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As

InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm Read More »

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying / Good To SEO

Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of 2018 across multiple devices. With an 111 percent increase in impressions served

New report: CTV emerges as top platform for video advertisers, completion rates continue to improve Read More »