CTV

Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers …

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InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As …

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New report: CTV emerges as top platform for video advertisers, completion rates continue to improve

Internet connected television continues to be a fertile place to advertise, according to a new report released Wednesday by Extreme Reach. Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of 2018 across multiple devices. With an 111 percent increase in impressions served …

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