Cultivating

IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

IFundWomen’s Guide to Cultivating an Inclusive and Engaged Digital Community

How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen, the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes […]

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#83: Cultivating a List Building Mindset

#83: Cultivating a List Building Mindset

For the last several podcast episodes, we’ve been covering all manner of marketing tactics. Creating webinars, building urgency, writing copy. And we’ve taken a deep soul-searching dive into the personal “why’s” and “how’s” of online entrepreneurship. This week, we’re bringing it all back home. It’s time to refocus on the foundation of every successful online business: Your

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How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and

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Cultivating Your Personal Brand And Network Is Like Growing Your Garden

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine. Either way, it’s vital to lay a sturdy foundation of social networking, which can help you celebrate successes and overcome obstacles that seem

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Finding and Cultivating Brand Evangelists Through Social Media

Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV. As such, interacting with customers, particularly with “brand evangelists,” on social networks like Facebook, Instagram, and Twitter has become a necessary marketing tactic for many

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