Cultivating

How Cultivating a Vibrant Community Can Enhance Your Marketing Stack

Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis, Experience Optimization, and SEO. The stack can often help in three ways: 1) attracting customers, 2) engaging customers, and …

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Cultivating Your Personal Brand And Network Is Like Growing Your Garden

In today’s world, we must tend to our network of contacts like we would tend to a garden. Many relationships will grow and blossom, while some will inevitably languish on the vine. Either way, it’s vital to lay a sturdy foundation of social networking, which can help you celebrate successes and overcome obstacles that seem …

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Finding and Cultivating Brand Evangelists Through Social Media

Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV. As such, interacting with customers, particularly with “brand evangelists,” on social networks like Facebook, Instagram, and Twitter has become a necessary marketing tactic for many …

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Cultivating an Online Community

The combination of constantly changing social media algorithms and social users seeking a more personal connection has created an opportunity many small businesses and industry experts are incorporating into their marketing tool belt. This tool is the development of an online community. Small businesses, third-party sellers, and niche writers can all utilize a strategy of …

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