DoubleVerify launches CTV certification program to help curb ad fraud
The ad authentification and measurement platform DoubleVerify has launched a certification program for the connected TV (CTV) programmatic ad industry, aiming to reduce ad fraud and invalid traffic (IVT) across the CTV space. To receive DoubleVerify’s CTV Targeting Certification, ad tech platforms must be able to demonstrate their ability to prevent fraud and IVT using […]
DoubleVerify launches CTV certification program to help curb ad fraud Read More »