Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]
What is XR, Google brings custom intent audiences to YouTube & more Read More »
Google unveiled two features designed to improve direct-response advertising performance on YouTube — beyond e-commerce and Shopping ad formats — at SMX West in San Jose, California, Tuesday morning. Nicky Rettke, group product manager for YouTube ads, announced the extension of custom intent audiences to YouTube and a new ad format called TrueView for Action.
Google extends custom intent audiences to YouTube, launches TrueView for Action ads Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google algorithm update, AdWords custom columns & new mobile search design Read More »
Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are performing based on non-standard metric targets. Now, advertisers can create and track custom metrics at the keyword and ad levels in addition to the campaign and ad group levels, which have been available since 2014. As with just about
AdWords custom columns now available at keyword and ad levels Read More »
Properly managing your help desk software is just as important as what solution you choose. Even if you have the best technology, if it’s not properly configured the software can create problems and hostility with its users. One of the best ways to optimize how employees utilize your help desk system is through implementing custom
How to Set Up a Help Desk Software Properly With Custom Fields Read More »
You can do a lot more with Google Analytics than simply creating standard reports. Google Analytics Customer Reports and Advanced Segments are important tools for understanding your market. Are you interested in getting more from Google Analytics? Do you know the difference between custom reports and advanced segments? Google Analytics lets you get the information
Understanding Custom Reports & Advanced Segments in Google Analytics Read More »
Custom event tracking is an amazing way to quantify all those valuable actions taken on your website that regular old conversion tracking can’t capture. In most instances, tracking form fills on your website as conversions is as simple as using the URL from a “Thank You” page and setting up a goal in Google Analytics
AdWords Event Tracking Made Easy: How to Track Custom Conversions Read More »
It is its ability to enable advertisers to create such specific, segmented, well-defined audiences that makes Facebook advertising so successful. By being able to more finely target based on demographics, interests, and behavior, Facebook Custom Audiences ensures you are getting the right message to the right user. In short, Facebook Custom Audiences is the crown
4 Quick Strategies to Make Your Facebook Custom Audiences More Effective Read More »
Ever wanted to create your own Snapchat Lens which would enable friends to add personalized visual effects to their Snaps? Now you can – sort of. Expanding on their on-demand Geofilter tool, which Snapchat launched back in 2016, Snapchat’s now adding Lens templates which you can customize then make available within a defined geographic area,
Snapchat’s Adding a New Custom Lenses Option for Events Read More »
Three months ago I began a custom career path at Seer Interactive so I could follow my dreams of working remotely while traveling the world. It took three months of research and 100 hours to build a new role within Seer that can be accomplished in 20 hours a week from anywhere on the globe
How Custom Career Paths Improve Employee Retention Read More »
