Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to […]
How to use custom campaigns • Yoast Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 tools, tips and hacks to maximize your SEO output Aug 1, 2017 by Brian Patterson Columnist Brian Patterson believes that SEO success depends not… Please visit Marketing Land for the
Marketing Day: New Snapchat ad metrics, Facebook Custom Audiences & Quora ads Read More »
If you tackle AdWords and Facebook in the same way, you’re headed for ROI disappointment. Facebook, unlike AdWords, offers advertisers custom audiences, and if used correctly, can payoff in a BIG way: earning it the rightful place of eCommerce’s second leading paid traffic source. It all comes down to perfecting your audience and therefore pushing
5 Ways to Hack Facebook’s Custom Audiences for Big Payoffs Read More »
Have you considered creating a custom Facebook frame for your business? Facebook launched their Frame Studio tool as part of the Camera Effects platform back in April, improving on the original custom filters tool launched late last year. The tool makes it easy to create your own, custom image overlay, which you can then share with
How to Create Custom Facebook Frames Read More »
A feature that marketers have long been waiting for on Instagram is finally rolling out to the public. Spotted within the “Audiences” tab in Facebook’s Business Manager, three new retargeting options for Instagram now appear under the Engagement objective when creating a Custom Audience: Video, Lead form, and Instagram business profile. Video allows you
Facebook Adds Instagram Retargeting Options to Custom Audience Read More »
Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features. Custom Rules The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It
AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts Read More »
Custom Dimensions is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s powerful also means that it can be hard to understand or know what you can do with it exactly. What are custom dimensions and how you can use and find them
Google Analytics custom dimensions • Yoast Read More »
Although some people may think it’s sales or advertising, quality content is a major factor in developing an online business. -And, despite the fact that those same people may think quality content should be about the sale, developing content for SEO takes into account that people search to be informed, not sold. Learning how to
Content Marketing vs. Custom Content | Content Development Read More »
June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if
4 Custom Affinity Audiences To Try For Display Advertising Read More »
Posted by tombennet Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently
How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial] Read More »
