CustomerCentric

It’s not about your company: Why modern marketers need to be customer-centric

Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if they sense at all that your messaging isn’t genuine and authentic, they’ll find someone else to buy from. Many companies are turning to agile marketing because decisions on …

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Here are 6 ways to build a customer-centric and data-driven culture

As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics and marketing methods to personalize and improve customer experiences at scale and in real time. And yet, transforming brand and product …

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Five examples of customer-centric companies – Econsultancy

Being a customer-centric company means more than just offering good customer service. The best customer-centric companies not only put their customers first – they design products and services to meet the customers’ needs, and create seamless experiences across the board. Naturally, a lot of brands shout about being customer-focused, but which ones are practicing what …

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

qimono / Pixabay ‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. …

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Why mobile should make every business more customer-centric

How mobile marketing can be used to support customer service A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers.  But the big secret of ….. The post Why mobile should make every business more customer-centric appeared first on Smart …

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