Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re missing opportunities to build customer relationships […]
How to Adopt a Customer-Centric Strategy for Your Content Read More »
Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy for convincing an unsuspecting group of buyers to make the leap with her company’s product. James is a savvy sales person, someone who is supernaturally comfortable picking
Why Empathy Is Necessary for a Customer-Centric Strategy Read More »
Personalization means far more than just slipping peoples’ first names in, too. True personalization would track customers’ behavior and only serve up messages that are suited to the customer’s interests. Here are a few other examples of practices that those striving to truly personalize their marketing would adhere to: Assemble the content of email updates
This is What Customer-Centric Marketing Really Looks Like Read More »
There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth
11 Customer-Centric Ways to Grow Your E-Commerce Revenue Read More »
