customerfocused

Customer-Focused, Future Forward, Feet on the Ground – Gigaom

Last week I attended VeeamON 2019, in Miami, and I had the chance to get a better idea about the status of Veeam and where it is headed. Veeam describes their services as providing “data protection for any app, any data across any cloud,” and I am positively impressed not only by the company and …

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4 tips for implementing a customer-focused brand relationship

How to engage your audience with a customer-focused relationship It seems to be a trend in the world of digital marketing: Brands are leaning heavily on their product instead of their customers. Coca-Cola recently rebranded its Coke Zero product to Coca-Cola Zero Sugar, abandoning advertisements about the experiences of people drinking its beverages in favor of …

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