In this first part of a two-part series, I’ll outline some important ways to ensure that your company is putting the customer at the center of all it does.Why are companies in business? For customers, right? To create and to nurture a customer, to be specific. And, yet, we still see some dismal statistics about […]
6 Steps to Help You Put Customers at the Center of the Organization, Part 1 Read More »
Google is a treasure trove for marketers. Currently (2017), it “processes over 40,000 search queries every second!” This “translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.” And just look at how much Google use grew between 2000 and 2012: It’s ridiculous! And this all means one thing. Google can
How to Discover Your Customers’ Most-Googled Frustrations (and solve them) Read More »
Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course. But in a more passive role. If someone wasn’t happy with a product or service, usually they just stopped using it. Maybe they might complain
Your Customers Called. They Want You to Know These 6 Things Read More »
GM Nameplate Like many manufacturers, GM Nameplate relied on traditional marketing practices to reach its audience. Cynthia Schulte, the company’s senior marketing manager, who’s responsible for promoting the company’s ability to design and build everything from labels and display screens to electrodes and circuit boards, wanted to streamline her work and strengthen her collaboration with
Our Customers Share Why They Love Having Act-On on Their Side Read More »
