CX

What is the ideal customer experience (CX) and why is it proving to be so elusive for brands? – Econsultancy

Improving the customer experience (CX) is on the priority list of just about every organisation globally these days. Yet it feels like little genuine progress has been made. It is still too difficult to discover new products on the web, find merchandise information and even purchase goods online, especially if companies were truly as customer-centric …

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