How do you turn a one-time customer into a loyal brand advocate? What’s the difference between a consumer who buys a plane ticket from whichever airline is running a deal that day and the one who always flies, for example, with JetBlue? Why should brands pay attention to how customer experience leaders like Apple and […]
Scott Brinker put out his first MarTech (marketing technology) infographic of vendors in 2011, where it included 150 vendors. The 2017 edition which came out earlier this year, features an astounding 5,381 marketing technology vendors. Collaborating with Brinker on this year’s list is Anand Thaker, CEO and founder of IntelliPhi. He has over 15 years
MarTech Landscape Grows Around AI, ABM, CX and CDP Read More »
What are some best practices for developing a digital customer experience across silos especially when different product owners have different roadmaps? In a perfect world, all organizations would operate like a well-oiled machine. All employees across the board would be in sync with projects and strategic initiatives that are taking place, there would not be
5 Ways to Break Down Digital CX Silos Read More »
Pixabay Focusing on what matters is essential to your daily life and to your business. Without focus, we would walk blindly through life. In the article How The Power of Focus Can Lead You To Success, there is a story of a Zen master teaching his students. The Zen master wanted to show his students
Achieve CX Zen with Focused Reporting Read More »
Do your digital VoC strategies uncover highly actionable nuggets of information? Do these strategies then enable you to drive improvements against broader business objectives – such as increasing revenue and ultimately loyalty? If not, it could well be because you’re asking your customers the wrong questions. Great digital VoC programs lead to great CX. But
Great Digital VoC – Like Great CX – Starts with Great Questions Read More »
About this report In this report we interview a number of global marketing leaders in order to understand how they have implemented customer experience (CX) strategies, the challenges they have faced along the way and the lessons they have learned. We have also surveyed our extensive subscriber base of marketers, agency heads and technology experts
Implementing a Customer Experience (CX) Strategy Best Practice Guide Read More »
