D2C

D2C brands are driving up customer acquisition costs – and it’s time to course-correct

A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag at checkout. And there’s a 3D Heineken wallscape stretched across a block of bars around the corner. It’s a delicate balancing act for brands teetering between the worlds of traditional …

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SEO One of Top 3 Acquisition Channels for D2C Business

SEO One of Top 3 Acquisition Channels for D2C Business A recent study on direct-to-consumer businesses in 2019 shows that the three top acquisition channels are: 61% – Social media 51% – SEO 50% – Direct traffic This information is great news for businesses that deal directly with customers. It’s just a matter of making sure you’re using these top …

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Can Dick’s big private label push save it from Amazon and brand D2C sales? – Econsultancy

American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon. While the company’s recently reported fourth-quarter earnings weren’t horrible, it reported a drop in same-store sales and lower margins. And investors seemed spooked by its future …

Can Dick’s big private label push save it from Amazon and brand D2C sales? – Econsultancy Read More »