The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to multi-channel, with many companies adding physical stores to maintain an edge and continue growing. Three D2C leaders, Rich Philip, co-founder and CEO of Brooklinen; Arianne Goldman, founder and CEO of Hatch Collection; and Justin Hughes, chief […]
A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag at checkout. And there’s a 3D Heineken wallscape stretched across a block of bars around the corner. It’s a delicate balancing act for brands teetering between the worlds of traditional
D2C brands are driving up customer acquisition costs – and it’s time to course-correct Read More »
SEO One of Top 3 Acquisition Channels for D2C Business A recent study on direct-to-consumer businesses in 2019 shows that the three top acquisition channels are: 61% – Social media 51% – SEO 50% – Direct traffic This information is great news for businesses that deal directly with customers. It’s just a matter of making sure you’re using these top
SEO One of Top 3 Acquisition Channels for D2C Business Read More »
A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked “what are your top 3 acquisition channels?” the responses were: 61% – Social media 51% – SEO 50% – Direct traffic Paid search came in fourth place (26%), and physical stores were a distant
51% of D2C Brands Say SEO is a Top Acquisition Channel Read More »
American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon. While the company’s recently reported fourth-quarter earnings weren’t horrible, it reported a drop in same-store sales and lower margins. And investors seemed spooked by its future
