DAA

DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools

The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The DAA previously announced the initiative last month; it will “go live” on January 1, 2020 when CCPA formally takes effect. Ad choices redux. Modeled on the long-standing ad choices icon and […]

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DAA introduces CCPA opt-out mechanism similar to ‘ad choices’

As the CCPA deadline approaches, there are multiple companies offering tools for compliance. The latest comes from trade group Digital Advertising Alliance (DAA). The DAA is a consortium of industry associations and responsible for the “ad choices” icon that appears on most online display ads. Like ‘ad choices.’ Conceptually similar to ad choices, The DAA