In new research by GetSocial, we look at new methods of sharing, the rise of Dark Social as a traffic source, the decay of the Facebook Feed and a surprising comparison of both (spoiler: dark social wins) There are now 1.2 billion pages indexed on Google mentioning Dark Social. Definitions vary but they don’t escape […]
Dark Social: your new largest traffic source Read More »
Photo Credit: David Shankbone Kanye West saying that he is not black but identifies himself as a “dark skinned white man” in a recently deleted tweet is satirical news. There is no truth to a report that the rapper, songwriter, entrepreneur and fashion designer had published a tweet to his followers saying he does not
The third report in our Marketing in the Dark series, Dark Martech, looks at the types of martech platform being used by companies, and how choice of setup impacts on the ability to get value from technology investment. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers. ‘Dark martech’ is a term coined by analyst firm TBR’s Seth
Marketing in the Dark: Dark Martech Read More »
There is a growing body of evidence to show that consumers are increasingly sharing content privately, for example through messaging apps such as WhatsApp and Messenger, rather than on publicly accessible social networks where brands can more easily listen to, and track, what is being said about them, and what is being shared. The second report in our Marketing
Marketing in the Dark: Dark Social Read More »
This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are doing compared to their ‘mainstream’ counterparts. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers. The key findings of the report are as follows:
Marketing in the Dark: Dark Data Read More »
People analytics is growing at an astounding pace, with organizations around the world pouring more and more resources into it every day. According to Ben Waber, founder and CEO of Humanyze, what we’re seeing now is just the tip of the iceberg. I first met Ben in Madrid when we were both speaking at a
Your Organization Won’t Survive Without People Analytics, But There’s A Dark Side Read More »
Can you remember the last few posts you shared with your friends? Did you systematically tweet them one-by-one, or post them as Facebook updates? Let me guess – instead, you shared them with someone particular via message, or in one of the WhatsApp groups you belong to. As digitally inclined as you are, it’s okay
The Importance of Dark Social Is Rising – Here Are Some Tips on How to Track It Read More »
It’s time to bring the data in your company out of the dark. Yep — out of the dark. At this very moment, most of your data is languishing in various systems. It’s in your accounting system, your CRM system, your ERP system, it’s in your social media accounts, and it’s even in spreadsheets and
How to Learn from Dark Data Lurking in Your Small Business Read More »
The Long Dark is a first person survival game out now on PC, PlayStation 4 and Xbox One. Alan Stock huddles by the fire to bring you this review for Comiconverse. The Long Dark is full of memorable moments, but they’ll be different for everyone. My first was early on. The premise: you are stranded
Game Review: The Long Dark Read More »
Jennifer Lawrence surprised fans by announcing her return as Mystique in “X-Men: Dark Phoenix.” When “X-Men: Apocalypse” came out it was the last film for many of the stars under contract since “X-Men: First Class.” To their credit, almost all of them have for the upcoming “Dark Phoenix” currently in production. Most surprising was Lawrence
Dark Phoenix But Does The Franchise Need Her? Read More »
