The signs of programmatic maturity are everywhere, no longer just in aggregate spend figures. We see it as more and more brands buy into the full-stack reality and explore solutions that connect martech to ad tech and data to creative. At the same time, there are talented people within brands and agencies who have mastered […]
Capturing dark social activity can help brands avoid data commodification Read More »
Dark social sounds like some ominous place hackers roam and illegal transactions happen, but this is not the dark web. Dark social has to do with social sharing of brand content that’s hidden. Five years ago Alexis Madrigal coined the term dark social in The Atlantic. Some sharing of brand content is public and can be
Every business, from every sector, is being pushed towards the cloud. Flashy headlines are constantly declaring the panoramic cloud takeover, and they’re backed by some compelling statistics. But is the cloud hype clouding business decisions? There’s a dark side to the cloud, and it’s not commonly talked about. It’s understandable why: IT professionals risk sounding
Dark Souls 3: The Fire Fades edition is the Game of the Year version including both DLC expansions; Ashes of Ariandel and The Ringed City. It’s available on PC, Xbox One and PlayStation 4. Alan Stock, a newcomer to the series, has to “git gud” in this review for ComiConverse. Game Review: Dark Souls 3:
Game Review: Dark Souls 3: The Fire Fades Edition Read More »
Usefulness Content Freshness Do you know what your data is revealing about you? Most of us think we know, but we couldn’t be further from the truth as “Data for the People: How to Make Our Post-Privacy Economy Work for You” points out. In this book,
Understanding the Dark Side of a Data-Filled World Read More »
