DataBacked

Optimizing Your Email with Data-Backed Tips

Email is the most popular method for business communication. Sure, we’ve seen messaging platforms like Slack and Skype rise in popularity, and employees are always quick to pull out their phones and send a text, but when it comes to business interactions, email has remained king. On average, the everyday email user receives 147 messages …

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Small Business Myths Debunked with Data-Backed Truth

Small and medium businesses (SMBs) have a reputation for being capable and dedicated, two sentiments my team and I have definitely found to be true. But we had some questions about a few of the other descriptors we’ve heard — and thanks to data from the latest Small and Medium Business Trends Report by Salesforce Research, we …

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How much of your media budget should you spend on paid search? A data-backed answer. – Econsultancy

Working out how much of your overall media budget should be allocated to paid search requires an understanding of three key areas. Firstly, you need to understand the impact of spending budget on paid search on other channels. For example when you spend on paid search do you see additional revenue coming through other channels …

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7 Data-Backed Reasons Why 2019 Is the Best Year To Start Your Online Business

“It’s too late to start an online business” “You’ve missed the boat” “All the profitable ideas are already taken” I’ve been hearing this since 2012; the year I left my job and became a full-time content marketing consultant. But people have been saying such things for much longer. For example, here’s a screenshot of an …

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