We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. It’s very easy to get sucked into the never-ending pool of data — but this rarely, if ever, benefits our work. So how do we protect ourselves from information overload? Futurologist Alvin Toffler predicted in […]
Now that data-driven marketing is quickly becoming a foundational aspect to many B2B marketing strategies, it’s time to focus on what trends within it seem to have the most traction. Here are the top trends for B2B marketers to keep in mind: Focus on the Customer Journey Particularly for B2B marketers, it’s important to understand
Top Data-Driven Marketing Trends We’re Keeping An Eye On Read More »
Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most
Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest challenges
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In 2014, Mark Schaefer sent shudders through the marketing landscape with a theory called “content shock”. His concept is as simple as it is scary: As more and more brands create more and more content, audiences already glued to smartphones, computers and TVs will literally reach peak content consumption levels. Schaefer’s forecast has indeed come
Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of better linkage between media data and creative execution. Venerable creative agency Leo Burnett earlier this year launched what it calls “The
Real changes to consumer behavior are driving adoption of data-driven creative Read More »
Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term. I do not like numbers, and am horrible at math. Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funny GIFs, and way too many hashtags (#Sorrynotsorry). But
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Marketing departments know the value of data. After all, Marketing has been on the forefront of gleaning insights from data to foster positive relationships with new and existing customers and ultimately increase conversion rates and revenue. Harnessing data to more accurately target potential customers, personalize customer engagement in real time, and improve customer loyalty is
I was “digging in the crates” recently and found some really great stuff that for one reason or another I haven’t worked into the series. And although this isn’t a “one on one” conversation, this session from ExCom 2016 — an event I co-organized with eCommerce thought leader John Lawson — is just as relevant
Successful Subscription Businesses are Data-driven Read More »
This article will provide some sound advice about getting data-driven marketing right—from think big but start small (and with the basics), to take an action-based approach, pick your battles, beware of small sample sizes, and more… 1. Start with the basics It’s easy to become obsessed with pinpointing the ultimate ROI-based marketing metrics; but, rather
