DataDriven

3 Ways to Increase Your Conversion Rate with Data-Driven Marketing

If you’ve been working in marketing for a few years, it’s likely you’ve heard about data-driven marketing. Data-driven marketing, just like its cousin “growth hacking,” has become a big hit among the marketing community. Check Google Trends, and you will see how popular it has become in recent years: Far from being a fad, data-driven […]

The Definitive Guide to Data-Driven Marketing

Lead Conversion, Molly Clark, SEO BLOG / Good To SEO

Corporate success is often hampered by conflicting goals—marketing wants more leads while sales want better leads. Sound familiar? It’s an age-old battle many companies struggle to remedy. Fortunately, the key to satisfying both teams’ goals is simpler than you think—its data! Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer

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