One of the keys to making money with Facebook ads is to create and test 100 Facebook ad sets per day, says Kevin David who has become a successful entrepreneur by utilizing this strategy. David explains precisely how he increases spending on the profitable ad sets and shuts off the unprofitable ad sets using automation […]
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Business of all sizes exert considerable effort keeping track of what they spend and what they take in. And many have employees who travel to meet with customers and prospects in order to drum up business. Managing all of these expenses is a tedious, but important task. Though manually keeping track of it all could
The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: David Vallance I’m the Head of Content at a car leasing startup called LeaseFetcher, where I manage a distributed team of writers to produce on-site copy, marketing content and reviews. What is
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this week’s episode of Marketing Smarts, I speak with David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive’s Guide to Enterprise Social Media Strategy, on the topic of social media
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Meerman Scott is a marketing strategist and best-selling author of eight books, including The New Rules of Marketing and PR and Marketing Lessons from the Grateful Dead. He also advises emerging companies in the marketing technology category and speaks
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Meerman Scott is a sought-after marketing strategist, speaker, and author or co-author of 10 books, including three international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and it
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Palmer is a marketing director at Wiley, where he oversees Dummies B2B and the For Dummies, Business, and Education product lines for Wiley’s Professional Development division. I invited David to Marketing Smarts to talk about the continued relevance of
Photo Credit: Barry Stock David Hogg being under a police investigation for the distribution of pornography to minors is fake news. There is no truth to at report that the survivor of the Stoneman Douglas High School shooting was now being investigated by Parkland, Fla., police into a crime involving the distribution of pornography to
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Meeting with a prospect at a tradeshow costs an average of $142. Meeting that same prospect at a his or her office costs $259. Social media and online channels have overtaken more traditional face-to-face meetings, but tradeshows can still pay
