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D&B CMO Rishi Dave recounts how his company looked into the mirror to find the customer

When Rishi Dave joined Dun & Bradstreet (D&B) as chief marketing officer more than three years ago, the company — whose origins stretch back to the mid-19th century — was looking to reinvent itself. “The big goal was to grow the company,” he told me, and to take “a consumer-like approach [to] modernize who we …

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Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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