It had been verified by Microsoft that they would be putting to sleep their own-developed Edge browser all for a Chromium-based substitute. In spite of that, the latest but different browser will keep Microsoft’s Edge name, rather than bidding adieu to its old broken branding. In fact, Microsoft is pledging to the open-based Chromium. Also, […]
Google recently announced that same-meaning close variants will soon apply to phrase match and modified broad match keywords. These match types join exact match, which was the first to start showing ads for close variants with the same meaning in September 2018. I’ve shared what I believe are the three most important things to do
Are SKAGs dead after Google’s latest match type changes? Read More »
David Berman, the poet and singer-songwriter behind Silver Jews and Purple Mountains, has died. He was 52 years old. Berman founded Silver Jews in 1989 with Pavement’s Stephen Malkmus and Bob Nastanovich. After several lineup changes and six albums, they disbanded in 2008. Berman released his debut album with Purple Mountains earlier this year. He
David Berman (Silver Jews, Purple Mountains) Dead At 52 Read More »
Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection
The third-party browser tracking cookie is dead. What’s next? Read More »
Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing
The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.” And I’m guilty of this, too. There’s nothing wrong with trying out new tactics for social media (or any other
7 Dead Simple Social Media Marketing Tactics That Still Work Today Read More »
from the sheer-genius-or-dumb-luck? dept Boris Johnson — full name Alexander Boris de Pfeffel Johnson — was born in New York to English parents, studied at Eton and Oxford, became Mayor of London, and now stands a good chance of becoming the UK’s next prime minister. That’s not because of any outstanding ability, but largely because
by Charlie Stewart (@CStewart_ZA) Recent research from Jumpshot and Rand Fishkin, one of the SEO industry’s pinup boys, found that nearly half of all Google searches fail to lead to a click. The study, which was based on an analysis of around 150bn Google queries from US-based browsers in Q1 2019, reported that 48.9% of
In less than three days (quicker than the son of God himself) crypto website CCN came back from the dead saying that ‘CryptoCoinsNews.com’, their previous domain – is reappearing in Google searches. Just when we thought we’ll all gonna “Woodstock” against Google and march for journalist freedom in the name of the CCN – they
SEO is currently changing and shifting thanks to things like Artificial Intelligence and voice searches. Do these changes mean that SEO is dead? This is a highly controversial topic which brings up lots of questions like privacy issues to accurately finding results compared to search. Are we there yet? Or is it just changing, the
