Dealers

New platform appeals to millennials, improves efficiency for dealers

SEATTLE –  A new “mobile optimized” car sales platform promises to appeal to the younger generation by bringing together the latest in digital technology to improve the overall car-buying experience and bring dealerships a more efficient and profitable business model. The platform is called 321 Ignition, and it says that it allows dealerships to bring a …

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Super Dave’s Auto Sales looking to ‘stay ahead of the curve’ for independent dealers

DARTMOUTH, Nova Scotia  –  Dave Barrow, owner and president of independent auto dealership Super Dave’s Auto Sales in Dartmouth, Nova Scotia, entered the car business in 2010 with no prior “car experience.”  But that didn’t stop Barrow, previously in real estate, from launching into the auto world in full force. “In fact, I think it …

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Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age

The options for getting your advertising message in front of consumers has exponentially grown since the advent of the Internet. In the 1980s, marketing channels were limited to print resources such as Yellow pages, newspaper, magazines, billboards, TV and radio for the most part. Those were certainly simpler times!  In contrast, today’s marketing landscape consists …

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Five Digital Marketing Stats Dealers Should Focus On

As a dealership owner or marketer, you should always ask yourself if a tactic or strategy is worth your time. Even if it seems like a no-brainer, it is still necessary to explore the reason why something may be a good idea. Unfortunately, when it comes to digital marketing, many marketing professionals jump in head …

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Dealer.com Launches New Capabilities to Help Dealers

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new …

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Dealer.com launches new capabilities to help dealers personalize digital marketing

Vermont Business Magazine Dealer.com, the premier digital marketing solution and partner for auto dealerships based in Burlington, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater …

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