Dealers

New marketing platform aims to cut ad costs for dealers

INDIANAPOLIS –  Technology company Driven Data has launched its next-generation automotive industry marketing platform, stating that it uses “prescriptive marketing” to help dealers “unlock the power of their existing operational data to inform marketing decisions.” The company says its platform powers advanced features such as its budget optimization engine. The engine optimizes daily spending based on …

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automotive digital advertising

Digital Marketing has Changed how Dealers Connect with Customers – WHEELS.ca

In the 36 years I’ve worked in the retail car industry, one of the most profound advancements during that time has happened within marketing and advertising. In the 1980s, newspapers, radio and TV ruled the day in our industry. Printed materials (flyers, brochures, direct-mail) were also a big part of how dealers communicated with customers …

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Five Online Marketing Mistakes Tire Dealers Often Make

The one thing you can count on about Google is that the rules of the game are constantly changing. Google’s commitment to providing searchers with the purest, most useful results means that it keeps changing things to prevent business owners from scamming its system while providing various tools to help people use it.  What was …

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New platform appeals to millennials, improves efficiency for dealers

SEATTLE –  A new “mobile optimized” car sales platform promises to appeal to the younger generation by bringing together the latest in digital technology to improve the overall car-buying experience and bring dealerships a more efficient and profitable business model. The platform is called 321 Ignition, and it says that it allows dealerships to bring a …

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Super Dave’s Auto Sales looking to ‘stay ahead of the curve’ for independent dealers

DARTMOUTH, Nova Scotia  –  Dave Barrow, owner and president of independent auto dealership Super Dave’s Auto Sales in Dartmouth, Nova Scotia, entered the car business in 2010 with no prior “car experience.”  But that didn’t stop Barrow, previously in real estate, from launching into the auto world in full force. “In fact, I think it …

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Marketing Basics for Tire Dealers: Tools to Succeed in the Digital Age

The options for getting your advertising message in front of consumers has exponentially grown since the advent of the Internet. In the 1980s, marketing channels were limited to print resources such as Yellow pages, newspaper, magazines, billboards, TV and radio for the most part. Those were certainly simpler times!  In contrast, today’s marketing landscape consists …

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Dealer.com Launches New Capabilities to Help Dealers

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new …

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Dealer.com launches new capabilities to help dealers personalize digital marketing

Vermont Business Magazine Dealer.com, the premier digital marketing solution and partner for auto dealerships based in Burlington, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater …

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Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

BURLINGTON, Vt., Jan. 15, 2019 /PRNewswire/ — Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater …

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