Dealership

Common pitfalls to watch out for in dealership digital marketing

Nick Brunotte, Director, DHG Dealerships In a time of disruption in the automotive industry where an increasing number of vendors are presenting digital marketing products, it is important for dealers to consider the efficiency of their digital marketing efforts and associated spending. Utilizing software, data and benchmarks from unbiased sources has great potential to provide …

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How to Implement and Manage a Strong SEO Strategy for Your Dealership

It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their website gets to the top of a consumer’s Google search is Kevin LeSage, Director of Digital Marketing of Autotrader. Kevin explains exactly what SEO can …

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Ask the Expert: Your Dealership Website—5 Big Things: Are You Getting Them Right?

Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online. We’ve seen these trends growing with our customers and it means they will delay reaching out to sales, even until their decision is mostly made. As our customers increasingly go online to research and buy, a …

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Three keys to winning with your dealership website

Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow …

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How to Optimize Car Dealership Websites

Posted by sherrybonelli Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before they even step into a dealership showroom. (And many people …

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Powersports Dealership Thrives in Culture, Charges Forward in Digital TrendsA true Southern delight, Cajun Harley-Davidson is no stranger to best practices in online marketing.

Portland, OR, Oct. 24, 2017 (GLOBE NEWSWIRE) — It may be a 139-mile drive from New Orleans, but Scott, Lousiana-based Cajun Harley-Davidson seems like a party.   This is clear the moment you speak to the dealership’s General Manager, Geoffery Hebert, one of the original owner’s sons. He is not what you’d call shy, and …

Powersports Dealership Thrives in Culture, Charges Forward in Digital TrendsA true Southern delight, Cajun Harley-Davidson is no stranger to best practices in online marketing. Read More »