Dealership

Common pitfalls to watch out for in dealership digital marketing

Nick Brunotte, Director, DHG Dealerships In a time of disruption in the automotive industry where an increasing number of vendors are presenting digital marketing products, it is important for dealers to consider the efficiency of their digital marketing efforts and associated spending. Utilizing software, data and benchmarks from unbiased sources has great potential to provide …

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How to Implement and Manage a Strong SEO Strategy for Your Dealership

It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their website gets to the top of a consumer’s Google search is Kevin LeSage, Director of Digital Marketing of Autotrader. Kevin explains exactly what SEO can …

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Ask the Expert: Your Dealership Website—5 Big Things: Are You Getting Them Right?

Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online. We’ve seen these trends growing with our customers and it means they will delay reaching out to sales, even until their decision is mostly made. As our customers increasingly go online to research and buy, a …

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Powersports Dealership Thrives in Culture, Charges Forward in Digital TrendsA true Southern delight, Cajun Harley-Davidson is no stranger to best practices in online marketing.

Portland, OR, Oct. 24, 2017 (GLOBE NEWSWIRE) — It may be a 139-mile drive from New Orleans, but Scott, Lousiana-based Cajun Harley-Davidson seems like a party.   This is clear the moment you speak to the dealership’s General Manager, Geoffery Hebert, one of the original owner’s sons. He is not what you’d call shy, and …

Powersports Dealership Thrives in Culture, Charges Forward in Digital TrendsA true Southern delight, Cajun Harley-Davidson is no stranger to best practices in online marketing. Read More »

Powersports Dealership Thrives in Culture, Charges Forward in Digital Trends

Cajun Harley-Davidson’s Website This Southern powersports dealer’s responsive website is appealing to the majority of their customers who visit via mobile device. DEALER SPIKE Portland, OR, Oct. 24, 2017 (GLOBE NEWSWIRE) — It may be a 139-mile drive from New Orleans, but Scott, Lousiana-based Cajun Harley-Davidson seems like a party.   This is clear the …

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Dealership Fixed Ops Outmuscle But Don’t Outhustle Competitors

Surveyed consumers say quality of work trumps mere price. Dealership service departments outmuscle competitors by employing better-trained mechanics and offering finer customer amenities. But the competition often outhustles dealers when it comes to effective digital marketing of back-shop services. Independent repair shops and car-care chains maintain a larger online presence than do dealers, primarily because …

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Marketing Your Tire Dealership – Tire Review Magazine

Today’s consumers are harder than ever to reach, and the options to help you connect with them are increasingly diverse and confusing. Building awareness along the consumers’ path to purchase, ensuring you’re “found” by potential customers, requires the use of multiple channels and a more targeted approach. Chances are you’ve observed the marketing landscape shifting …

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