Used car dealerships brought in more than $118 billion in revenue this year. This business may be perfect for those who are interested in selling cars without having to franchise through a major automotive manufacturer. Many used car lots are independently owned and include cars of various makes, models, conditions and prices. So there’s plenty […]
Nick Brunotte, Director, DHG Dealerships In a time of disruption in the automotive industry where an increasing number of vendors are presenting digital marketing products, it is important for dealers to consider the efficiency of their digital marketing efforts and associated spending. Utilizing software, data and benchmarks from unbiased sources has great potential to provide
Common pitfalls to watch out for in dealership digital marketing Read More »
It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their website gets to the top of a consumer’s Google search is Kevin LeSage, Director of Digital Marketing of Autotrader. Kevin explains exactly what SEO can
How to Implement and Manage a Strong SEO Strategy for Your Dealership Read More »
Today, 61% of business (B2B) purchases start online and 68% of B2B purchasers prefer to continue researching independently online. We’ve seen these trends growing with our customers and it means they will delay reaching out to sales, even until their decision is mostly made. As our customers increasingly go online to research and buy, a
Ask the Expert: Your Dealership Website—5 Big Things: Are You Getting Them Right? Read More »
Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow
Three keys to winning with your dealership website Read More »
Posted by sherrybonelli Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before they even step into a dealership showroom. (And many people
Portland, OR, Oct. 24, 2017 (GLOBE NEWSWIRE) — It may be a 139-mile drive from New Orleans, but Scott, Lousiana-based Cajun Harley-Davidson seems like a party. This is clear the moment you speak to the dealership’s General Manager, Geoffery Hebert, one of the original owner’s sons. He is not what you’d call shy, and
Cajun Harley-Davidson’s Website This Southern powersports dealer’s responsive website is appealing to the majority of their customers who visit via mobile device. DEALER SPIKE Portland, OR, Oct. 24, 2017 (GLOBE NEWSWIRE) — It may be a 139-mile drive from New Orleans, but Scott, Lousiana-based Cajun Harley-Davidson seems like a party. This is clear the
Powersports Dealership Thrives in Culture, Charges Forward in Digital Trends Read More »
Surveyed consumers say quality of work trumps mere price. Dealership service departments outmuscle competitors by employing better-trained mechanics and offering finer customer amenities. But the competition often outhustles dealers when it comes to effective digital marketing of back-shop services. Independent repair shops and car-care chains maintain a larger online presence than do dealers, primarily because
Dealership Fixed Ops Outmuscle But Don’t Outhustle Competitors Read More »
Today’s consumers are harder than ever to reach, and the options to help you connect with them are increasingly diverse and confusing. Building awareness along the consumers’ path to purchase, ensuring you’re “found” by potential customers, requires the use of multiple channels and a more targeted approach. Chances are you’ve observed the marketing landscape shifting
Marketing Your Tire Dealership – Tire Review Magazine Read More »
