Dealerships

PureCars launches an attribution platform just for car dealerships

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why attribution has been difficult for auto dealers, says car marketing platform PureCars, which released a sales attribution/business intelligence platform this week that it says is the first one to fully track the path from online research …

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Facebook’s dynamic ads for auto dealerships get new lead-gen features

Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly …

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Car Dealerships Digitally Should Become ‘Mini Amazons’

Noah John says tech-savvy dealers should offer internships to students majoring in computer science and math.  Just as automobile assembly lines have become so advanced that workers often need technical degrees, running a modern dealership demands equally complex knowledge, and not just in the service bays. The digital marketplace where consumers expect immediate gratification now …

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Automotive Internet Media 1043389203877

Automotive Internet Media Launches AIMobile — A People-Based Marketing Product for Auto Dealerships

LA GRANGE, IL–(Marketwired – June 29, 2017) – The agency’s heritage in development, data and analytics forms the foundation for its consumer insights that derive their people-based marketing product. AIMobile creates customer experiences that drive improved marketing and sales results. AIMobile is an end-to-end solution from Automotive Internet Media, Inc (AIM) that enables dealerships to …

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