Every day I speak with dealers who have been selling cars for more than 25 years. That means they started 10 years before Facebook or Twitter appeared on the scene, and nearly 20 years before Instagram. To go back even farther, in 1990 the first web page was published over the internet, something mysteriously called […]
The Right Culture Creates Awesome Car Dealerships Read More »
Car dealerships employ 1.1 million people in the U.S. and are one of the classic examples of sales people at work – almost everyone has had to deal with a car sales person at some point. But according to a recent article in the Wall Street Journal, the traditional car sales model is under pressure:
Sales Team Productivity: Lessons from Struggling Car Dealerships Read More »
In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top of Google aren’t necessarily the best ones out there. The dealers they find are the ones who know how to best optimize their website for search. In this article,
Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why attribution has been difficult for auto dealers, says car marketing platform PureCars, which released a sales attribution/business intelligence platform this week that it says is the first one to fully track the path from online research
PureCars launches an attribution platform just for car dealerships Read More »
Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly
Facebook’s dynamic ads for auto dealerships get new lead-gen features Read More »
Noah John says tech-savvy dealers should offer internships to students majoring in computer science and math. Just as automobile assembly lines have become so advanced that workers often need technical degrees, running a modern dealership demands equally complex knowledge, and not just in the service bays. The digital marketplace where consumers expect immediate gratification now
Car Dealerships Digitally Should Become ‘Mini Amazons’ Read More »
LA GRANGE, IL–(Marketwired – June 29, 2017) – The agency’s heritage in development, data and analytics forms the foundation for its consumer insights that derive their people-based marketing product. AIMobile creates customer experiences that drive improved marketing and sales results. AIMobile is an end-to-end solution from Automotive Internet Media, Inc (AIM) that enables dealerships to
