Dealerships

The Right Culture Creates Awesome Car Dealerships

Every day I speak with dealers who have been selling cars for more than 25 years. That means they started 10 years before Facebook or Twitter appeared on the scene, and nearly 20 years before Instagram. To go back even farther, in 1990 the first web page was published over the internet, something mysteriously called …

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Sales Team Productivity: Lessons from Struggling Car Dealerships

Car dealerships employ 1.1 million people in the U.S. and are one of the classic examples of sales people at work – almost everyone has had to deal with a car sales person at some point. But according to a recent article in the Wall Street Journal, the traditional car sales model is under pressure: …

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5 Proven SEO Tips for Dealerships

In the digital era, customers shopping for vehicles tend to use search engines as their primary point of research. The dealers they find at the top of Google aren’t necessarily the best ones out there. The dealers they find are the ones who know how to best optimize their website for search. In this article, …

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PureCars launches an attribution platform just for car dealerships

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why attribution has been difficult for auto dealers, says car marketing platform PureCars, which released a sales attribution/business intelligence platform this week that it says is the first one to fully track the path from online research …

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Facebook’s dynamic ads for auto dealerships get new lead-gen features

Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly …

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Car Dealerships Digitally Should Become ‘Mini Amazons’

Noah John says tech-savvy dealers should offer internships to students majoring in computer science and math.  Just as automobile assembly lines have become so advanced that workers often need technical degrees, running a modern dealership demands equally complex knowledge, and not just in the service bays. The digital marketplace where consumers expect immediate gratification now …

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