Decisions

The data-driven approach to making backlink analysis decisions

The data-driven approach to making backlink analysis decisions

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google like it or not, backlinks remain the crucial part of Google’s algorithm, and …

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IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants IPG Mediabrand companies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix access to Nielsen’s podcast audience insights. What Nielsen’s service does. The Podcast Listener Buying Power Service, …

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Neuroscience and Marketing: How People Make Decisions : Social Media Examiner

Neuroscience and Marketing: How People Make Decisions : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …

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Does Google Want You To Make Poor Decisions?

Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use Google Search Console to track image search traffic. The problem? Google Search Console doesn’t tell marketers …

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Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions | Business

NEW YORK–(BUSINESS WIRE)–Sep 17, 2019– Public sentiment has intensified about the ways businesses can take purposeful action in helping people, communities and the environment to thrive, according to the 10th annual Sense & Sustainability Study, released today by G&S Business Communications (G&S). The opinion poll was conducted online by YouGov Plc for G&S in August …

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Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions | Business & Finance

NEW YORK–(BUSINESS WIRE)–Sep 17, 2019– Public sentiment has intensified about the ways businesses can take purposeful action in helping people, communities and the environment to thrive, according to the 10th annual Sense & Sustainability Study, released today by G&S Business Communications (G&S). The opinion poll was conducted online by YouGov Plc for G&S in August …

Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions | Business & Finance Read More »

Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions

NEW YORK–(BUSINESS WIRE)–Sep 17, 2019– Public sentiment has intensified about the ways businesses can take purposeful action in helping people, communities and the environment to thrive, according to the 10th annual Sense & Sustainability Study, released today by G&S Business Communications (G&S). The opinion poll was conducted online by YouGov Plc for G&S in August …

Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing Decisions Read More »

AI helping us make informed decisions, lending hand in day-to-day chores

Can a machine tell you which movie you’re going to like watching next? Can it call a restaurant to make a reservation for you? Can its driving be safer than yours? Of course! Today, these artificially intelligent (AI) machines are doing a great job at simulating human intelligence. AI has been helping us to make …

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