What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now you’re wondering how to impact your customers’ purchase decisions more effectively. This post will give […]
4 of the Biggest Factors That Affect Customer Purchase Decisions Read More »
Creating good user experience depends on the acquisition of data. This has the power to help website designers make optimal choices by presenting them with information acquired from tracking user behaviors and activities. Data gives designers further insight into performance levels, enabling them to make decisions based on authentic user insights rather than unconfirmed guesses
Making Data-Driven Decisions for Better Website UX Read More »
Today’s competitive economy becomes more daunting with every passing business cycle. Companies, industries, and even entire markets can turn on a dime, and that leaves decision makers scrambling to make the most accurate, timely business decisions they can. The challenge isn’t only making the best business decisions, but knowing how to extract meaningful insight from
Finding the Analytics Sweet Spot to Optimize Business Decisions Read More »
If you could have just one super power, what would it be? Some people might opt for superhuman strength, speed, or agility. Maybe you might want to have the ability to manipulate magnetic fields or to stretch your limbs in extreme ways. These may all be great, but arguably one of the most useful super
Predictive Analytics Can Help Your Business Make Better Decisions Read More »
As the world changes, it’s important for business owners and marketers to keep up with shifting trends in consumer behavior. For example, over the past 15 years, technology has increased the number of ways people can connect with brands and an increasingly global marketplace has created more competition among brands. To help marketers understand young
New Study Highlights Trends that Shape Millennial Consumer Decisions Read More »
The data says your company should probably voice its opinion on the recent school shooting in Parkland, Florida. If not that specifically, then at least the debate on gun control and gun laws. In a recent survey from Sprout Social, 66 percent of consumers say it’s important for companies to take stands on issues like
TL;DR Making a core values list takes 15 minutes and will help you make better decisions. Note: If you’d like to skip straight to the full list of personal values, click here. Have you ever been faced with a difficult decision and not known which direction to take? Have you ever spent days or weeks
How to Discover Your Values List, and Use Them to Make Better Decisions Read More »
Over the years, I have encountered a lot of managers, directors, vice presidents, and (even) C-level executives who have a hard time “pulling the trigger” on a decision. This is how a “culture of indecision” spreads like wildfire throughout a company. If employees see their boss can’t make a decision, what lesson do you think
Follow These 3 Rules For Making Decisions and Your Business Will Never Stop Growing Read More »
Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to
Busting e-commerce myths that lead to bad marketing decisions Read More »
A lot of the brunt of cybercrimes are borne by businesses. The Daily Mail of April 2017, reported that the Ipsos Mori poll for the Government shows that around 46 percent of firms suffered digital assaults last year, 2016. A separate Parliamentary report stated that 2.5 million companies out of the 5.5 million in the
8 Reasons Government Should Always Involve Businesses In Making Cybersecurity Decisions Read More »
