Decisions

Ad Principles That Guide Facebook’s Decisions

December 11, 2017 Facebook can be a very powerful tool for people, companies, and advertisers. It allows us to connect with one another instantaneously across the entire globe. As advertisers, Facebook’s targeting features allows us to target users not possible just 10 years ago. From geographic targeting to age, behavioral, interests, lookalikes, retargeting, and even […]

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Competency is Not Enough – Job Fit is the Key to Better Hiring Decisions

Whether you’re a recruiter, hiring manager or job seeker, the key to on-the-job performance has as much to do with ability as with job fit. Job fit relates to fit with the company culture, fit with the hiring manager’s style and fit with the job itself. As far as I’m concerned, job fit represents the

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Making Big Decisions Better is Book Consultants Don’t Want You to Read

Usefulness Content Freshness Is strategy holding your business down? It’s supposed to be lifting your business higher! If that isn’t the case for you, your business may need to consider one book before they call a strategy consultant. Written by a strategy consultant with global experience,

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Are Your Decisions Putting Your Small Business at Risk?

Small business owners are natural risk-takers, but sometimes they take too many risks. The results of the ninth annual Hiscox DNA of an Entrepreneur survey shows America’s small and midsized business owners may be indulging in some risky behavior. Here’s a closer look. U.S. small and midsized business owners are feeling optimistic—and with good reason. Seventy-two percent

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businessman playing chess game

Business Owners: Don’t Sacrifice Long-Term Success by Making Short-Sighted Decisions

A common situation for many small businesses and SMEs is having an immediate need for cash today, and taking action without considering the consequences for tomorrow. Although cash is certainly an important element for operating a small business, many entrepreneurs don’t understand that certain actions they take to obtain cash can lead to harmful consequences in the future.

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