The Personalization Paradox: Transforming Consumer Perceptions with Declared Data
Monday 21 October 2019, 7:00 am Marketers face a real conundrum when it comes to personalization and privacy; consumers want personalization but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalization paradox, and there’s no shortage of evidence to illustrate just how much-personalized experiences impact the […]
The Personalization Paradox: Transforming Consumer Perceptions with Declared Data Read More »