Declared

The Personalization Paradox: Transforming Consumer Perceptions with Declared Data

The Personalization Paradox: Transforming Consumer Perceptions with Declared Data

Monday 21 October 2019, 7:00 am Marketers face a real conundrum when it comes to personalization and privacy; consumers want personalization but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalization paradox, and there’s no shortage of evidence to illustrate just how much-personalized experiences impact the …

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Why Declared Data is the Future for Marketers and CX Executives

Why Declared Data is the Future for Marketers and CX Executives

Monday 14 October 2019, 7:00 am “Declared data” is a hot topic in today’s marketing circles, but what does it actually mean? And why is it being proclaimed as the future for people-based marketing and customer experience (CX)? Declared data is information that has been explicitly shared by a consumer in an informed and consenting …

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Surprise! Windows 10 version 1903 declared ‘ready for broad deployment’

It’s the closest thing we have to the old “Semi-Annual Channel” and “Current Branch for Business.” In the past few hours, Microsoft has given its deployment go-ahead for Windows 10 version 1903, putting it in the CBB/SAC/”ready for broad deployment” branch. The Windows 10 release information page now says: Current status as of September 26, …

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Some Chromebooks mistakenly declared themselves end-of-life last week

Enlarge / If your new Chromebook told you it’s past EOL, don’t panic—as long as you were running Canary or Dev, that is. (If you were running Stable or Beta, you may continue panicking.) A lot of Chromebook and Chromebox users don’t realize this, but all ChromeOS devices have an expiration date. Google’s original policy …

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In an Eye-Opening Result, Teens Declared They Have a New Favorite Fast-Food Chain (No, Not McDonald’s)

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Here’s your test question for today. How much of their money do teens spend on food? 10 percent? 15?  Actually, according to the bi-annual Taking Stock With Teens survey performed by investment bank Piper Jaffray, the answer …

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