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Expedia Group: No Moat And Declining Margins – Sell – Expedia Group, Inc. (NASDAQ:EXPE)

Thesis Introduction Expedia Group Inc (EXPE) is a leader in the online travel agency market and most investors have probably used the company’s websites at some point. The company recently reported Q3 2019 earnings and the stock had the single worst one-day drop in its history of about 27% decline. The drop got my interest …

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Report: Declining Community College Enrollment Worries Workforce Experts

Community college enrollment declined 11 percent nationwide between 2012 and 2017, according to new research from the Southern Regional Education Board, a drop that may signal workforce trouble ahead as more jobs require advanced skills and credentials. “The institutions most likely to prepare students for the types of jobs coming down the pike are probably …

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Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber Monday alone, according to Adobe. Still, it wasn’t all rosy. Issues such as lower average order values, higher cart …

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How Email Can Make Up For Declining Organic Facebook Reach

If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means …

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Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

Posted by andrewchoco Picture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this: (Actual screenshot of the client I audited) This can generate two types of …

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