Declining

Average SEO Salaries Are Declining, But That’s a Good Thing

I had the pleasure of attending and presenting at the SES Chicago search conference earlier this month. On the trip I discovered that the traffic in Chicago makes a drive up the congested FDR Drive in New York look like a trip on the Autobahn, and that there are no tchotchkes for my kids anywhere …

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Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber Monday alone, according to Adobe. Still, it wasn’t all rosy. Issues such as lower average order values, higher cart …

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How Email Can Make Up For Declining Organic Facebook Reach

If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with your audience, it’s increasingly become clear that doing so means …

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Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

Posted by andrewchoco Picture this scenario. You’re a new employee that has just been brought in to a struggling marketing department (or an agency brought on to help recover lost numbers). You get access to Google Analytics, and see something like this: (Actual screenshot of the client I audited) This can generate two types of …

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