deconstructing

Deconstructing Amazon’s Ecommerce Search Engine 09/03/2019

While Google asks “What results most accurately answer the searcher’s query?” Amazon asks “What product is the searcher most likely to buy?” Remembering this will help search professionals optimize content in Amazon much more easily, Lorna Franklin, senior digital marketing specialist at Walks, explains in a blog post she wrote while working as an SEO …

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Deconstructing Amazon’s E-Commerce Search Engine 09/03/2019

Even search engines ask questions to solve queries their users ask. While Google asks “What results most accurately answer the searcher’s query?” Amazon asks “What product is the searcher most likely to buy?” Remembering this will help search professionals optimize content in Amazon much more easily, Lorna Franklin, senior digital marketing specialist at Walks, explains …

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Get more conversions by deconstructing your PPC ads

Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a better version of the ingredients’ former selves. Sounds almost exactly like what PPC experts are doing with ads these days. When creating a responsive search ad, we’re deconstructing our creatives into …

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