Deeper

How Our Summer Program Uses Deeper Learning to Reach Struggling Students

Cristian watched with excitement across the picnic table as Chef Bruce formed blue balls of cornmeal and pressed them between two stainless steel paddles. “I know how to do that!” he exclaimed with excitement. “He’s making tortillas. My Mom does that.” Cristian, a fourth grader originally from Mexico, speaks Spanish at home but struggles with …

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Antitrust regulators dig deeper into dominant tech companies

The government is circling the wagons around Big Tech as the scrutiny of its immense power intensifies. Two groups of state attorneys general are joining the fray with separate investigations into whether Google and Facebook have been unfairly leveraging their array of popular — and free — services to dominate the lucrative online advertising market. …

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SurveyMonkey Audience expands offering, helping marketers gather deeper insights

SurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various research use cases including market sizing, brand tracking, ad testing, content marketing and customer profiling – among others. The solution will be expanding its capabilities to improve marketers’ research experiences with the launch of SurveyMonkey Audience Premium. Why we …

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CMOs must dig deeper on attribution

Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in the side of the vast majority of CMOs. Currently, only one in four marketers is confident they can quantify ROI, which certainly helps explain why 70% of CMOs expect to invest more …

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Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow

Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with everyone from Microsoft to Drift to Roku to ServiceNow — with each deal involving data connections to fuel more efficient and powerful marketing. B2B data integrations include LinkedIn. In addition to the Open …

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Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

Microsoft CEO Satya Nadella is a pragmatist. Unlike his predecessor, he embraced iOS and Android for Microsoft software distribution when Windows Phones failed as a platform. And he’s been seeking to do the same thing for Cortana with Alexa and potentially the Google Assistant/Home. Let’s get interoperable. Nadella has for some time been pursuing a …

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