Deeper

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

Microsoft CEO Satya Nadella is a pragmatist. Unlike his predecessor, he embraced iOS and Android for Microsoft software distribution when Windows Phones failed as a platform. And he’s been seeking to do the same thing for Cortana with Alexa and potentially the Google Assistant/Home. Let’s get interoperable. Nadella has for some time been pursuing a […]

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Google Manufacturer Center adds rich content, deeper analytics, expands availability

SEO BLOG / Good To SEO

It’s been some time since we’ve heard news about Google Manufacturer Center. Launched in 2015, Manufacturer Center is similar to Merchant Center, but it’s designed specifically for brands and original manufacturers to provide details about their products. It launched an API and began featuring data from Manufacturer Center in product panels in 2017. On Monday,

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Bing teams up with Intent Lab to add deeper AI-powered insights to search

SEO BLOG / Good To SEO

Marketers using Bing Ads can now learn what customers are thinking at each stage of their online journey through a new strategic partnership between Microsoft and Intent Lab. Intent Lab is a joint research unit of Performics and the Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications that studies the motivations behind

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Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

A-From MTT, ABM: Account-Based Marketing, Channel: Martech: Marketing, Internet Marketing Industry: Acquisitions, marketing automation, Marketing Tools, SEO BLOG / Good To SEO

Marketo has acquired performance management software Bizible, the company announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in the industry for the services they provide. Marketo is an enterprise-level marketing automation provider, and Bizible is known for its ability to provide attribution for conversions

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Snapchat updates app install ads with quicker deep links, deeper analytics

Channel: Social Media Marketing, Mobile Marketing, Mobile Marketing: App Indexing & Deep Links, Mobile Marketing: App Promotion Ads, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a specific place within the advertisers’ app. The move was an attempt to make Snapchat’s app-install ad format useful for not only getting people to download an app but to

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Faster Deeper – chrisbrogan.com

SEO BLOG, trends / Good To SEO

The six second ad is here. Jeffrey Katzenberg is looking to raise $2 billion to “invent” ten minute TV. The notification screen is the new home screen. Google’s pushing their AMP (accelerated mobile page) format harder and harder. The world wants fast. They want brief. Bites. Tapas. Faster Look, everyone wants to tell you that

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Look deeper into your AdWords search queries

Channel: SEM, Google, Google: AdWords, Google: AdWords: AdWords Scripts, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be. So at Brainlabs (my employer), we wrote a script

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Moving From Social Media Hype to Deeper Customer Expertise

Business Books, Customer Service Books, SEO BLOG / Good To SEO

Usefulness Content Freshness “Tired of being overwhelmed by marketing advice? Customer, LLC: The Small Business Guide to Customer Engagement & Marketing” was written to help small business owners break up with overly complicated, time-consuming, and distracting marketing advice. “Customer LLC” provides a simple perspective that can

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Deeper Prospecting with Backlink Analysis

SEO BLOG, Uncategorized / Good To SEO

Find the original post on Point Blank SEO at: %%PostLink%% If you’ve built links before, then you know about the inevitable brick wall that you hit once you’ve run out of link prospects. One of the two main ways of finding prospects, backlink analysis, yields some really low hanging fruit, because you’re finding pages that

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