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Branch offers first deep-linking from ads on AMP pages to app content

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto, …

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