To grow both Disruptors and Defenders must play to their own strengths
Reading time: 5 mins Faced with disruptive competition, what can an established brand do to protect its franchise? Using data from Kantar’s BrandZ database we will explore what makes a brand disruptive in the eyes of potential customers and what legacy brands can do to fight their corner. Challenging times For all the hype surrounding […]
To grow both Disruptors and Defenders must play to their own strengths Read More »