Search engine optimization (SEO), according to our definition, is: The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and […]
What Is Search Engine Optimization? Here’s SEO Defined by 60 Experts Read More »
What does a good customer experience look like at your company? What does good customer service look like? Ask everyone on your team and listen to the answers. Will they be the same, or different? It will be interesting to see if your team recognizes the difference between experience and service. Many people don’t understand
Your Brand is Defined by the Sum of All Your Customer Interactions Read More »
I remember the first time I ever heard the term “millennial.” I was 25 years old, the youngest member of my organization’s 30-person management team. I sat through a presentation where I heard about how everyone my age had helicopter parents (while my brother and I helped our mother and father recover from drug addictions),
Millennials Finally Have a Defined Set of Birth Years. Here’s Why that Matters. Read More »
How To Create Content To Attract Readers, Shares & Search Does your content suffer from a lack of love? Feel like you’re on a never-ending treadmill where your content fails to gain traction such as backlinks, influencer love and social shares? Don’t worry—you’re not alone. You need crowd pleaser content. It’s one of the 5 core
