Defining

Your defining moment

Your defining moment

It’s easy to wait for it. The movies have taught us that when the music swells and the chips are down, that’s when leaders arrive and when heroes are made. It turns out, that’s not how it works. Our work is what happens in all the moments. Leadership doesn’t simply appear when the script announces …

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Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era

Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era

Monday 13 April 2020, 7:00 am It is an awkward time for research. As the COVID-19 pandemic continues to force massive shifts in lived experiences and market behavior, market researchers are grappling with uncertainty around research priorities and data capture best practices. For example, market researchers may be asking:  “Consumers are limiting their spending to …

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Two megatrends defining industrial floor coatings industry for 2017 and beyond

Published Date: August 30, 2017    Author: Satarupa DeShare    The profitability quotient of industrial floor coatings industry is forecast to escalate in the ensuing years, augmented by the expanding construction sector. As per a research report by Global Market Insights, Inc. the overall construction spending was approximately around USD 7 trillion in 2015, and is foreseen …

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How smart clothing industry is defining the future of wearables

How smart clothing industry is defining the future of wearables

With IOT having metamorphosed the profitability landscape of practically every industry, smart clothing industry is pioneering as the next big thing in this revolution queue. The industry is profoundly scripting its evolution tale with the tech-fashion makeover. Demonstrating an appreciable equation between electronics & textile industries, smart clothing market is slated to transform the commercialization spectrum …

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A Clear Business Direction – Choosing a Topic & Defining Your Audience

How do you hold onto the energy and excitement of the early stages of your business? How do you sustain this “freshness” over the long run? Maybe you’re lost and you feel stuck before you’ve even begun… Either way, you need direction! This direction is made up of two very important things: We want you …

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GreenBiz 101: Defining the circular economy

Speedo is making swimwear out of textile factory scraps. Ford is turning old floor mats into engine components. And battery manufacturers are turning old batteries into — well, new batteries. A successor to the practice of old school “reduce, reuse, recycle” mantras, these examples of unconventional material re-purposing help illustrate the much-hyped circular economy — …

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Transforming Cyber Week Transactions Into Loyal Customers by Defining the Problem and the Solution

Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the shopper experience. Consumer group Which? has been warning consumers to do their research ahead of Cyber Week after it emerged that nearly nine in 10 deals available last year had been cheaper at …

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