Defining

A Clear Business Direction – Choosing a Topic & Defining Your Audience

How do you hold onto the energy and excitement of the early stages of your business? How do you sustain this “freshness” over the long run? Maybe you’re lost and you feel stuck before you’ve even begun… Either way, you need direction! This direction is made up of two very important things: We want you …

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GreenBiz 101: Defining the circular economy

Speedo is making swimwear out of textile factory scraps. Ford is turning old floor mats into engine components. And battery manufacturers are turning old batteries into — well, new batteries. A successor to the practice of old school “reduce, reuse, recycle” mantras, these examples of unconventional material re-purposing help illustrate the much-hyped circular economy — …

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Transforming Cyber Week Transactions Into Loyal Customers by Defining the Problem and the Solution

Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the shopper experience. Consumer group Which? has been warning consumers to do their research ahead of Cyber Week after it emerged that nearly nine in 10 deals available last year had been cheaper at …

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3 steps to defining your personal brand

Standing out from the crowd is a challenge and therefore conceiving, creating and maintaining a personal ‘brand’ gives us the opportunity to get noticed and remembered by our managers, peers and customers For some people, the concept of ‘personal branding’ does not sit well. The idea that we are all walking, talking commodities to be …

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