Defining

Defining digital strategy | Smart Insights

Digital marketing strategy, SEO BLOG /

Chart of the Day: How many in business simply see digital as equalling IT Helping businesses create and implement digital marketing strategies is one of our main aims at Smart Insights. While it’s straightforward for us as marketers to define digital marketing strategy in terms of different digital communications to support goals of increasing online leads […]

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Defining Effective B2B Influencer Marketing [Podcast]

SEO BLOG /

Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we’re looking at the five most influential topics for B2B marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing. Lithium

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