If you knew there was a marketing strategy that has a 98% opening rate on your messaging, would you try it out? Of course, you would — because a 98% open rate means almost all your potential customers are paying attention to your marketing. In fact, it would be “marketing malpractice” not to at least […]
SMS Marketing: Definition, Strategies, & Examples Read More »
When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free
The Definitive Definition of Customer Loyalty in Marketing Read More »
Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. In this article, we cover what paid media
What Is Paid Media? Definition, Types, Process with Examples Read More »
Have you ever thought of supporting a cause in your business, such as a charity or a social issue, for marketing visibility — as well as for doing good? Cause related marketing is a big deal these days among large brands. More brands take a stand on societal issues than ever before. Small businesses, of
Cause Marketing: Definition, Examples and How To Do Read More »
Sharing is caring! Regardless of if it’s a startup or an established company – growth is the only valid metric that dictates the company’s success. A startup must grow quickly – acquire more users and revenue, to circumvent the risk of failing (90% failure rate!). On the other hand, larger, more established companies are at
What Is the Definition of Fashion Influencing on Social Media? When was the last time you logged onto Instagram? It’s an amazing tool that can help you with all aspects of your life, including running a business or promoting a brand. But only if you use it in the right way. And in many ways,
What Is the Definition of Fashion Influencing on Social Media? Read More »
In a letter on Tuesday to Representative Max Rose of New York, the chairman of the subcommittee on intelligence and counterterrorism of the House Committee on Homeland Security, Facebook also said it was “blocking links to places on 8chan and 4chan that are dedicated to the distribution of vile content.” That includes all content from
Facebook Expands Definition of Terrorist Organizations to Limit Extremism Read More »
Can your potential audience, prospects and customers hear you? Wonder why I’m asking this question? Because if the people you want to reach and talk to can’t hear you, your business probably won’t enter into their consideration set. Verizon Wireless got it right when their mobile ad asked:“Can you hear me now?” Why?Their audience (and
Voice Marketing Definition: Why You Need To Make Your Audience Listen Now Read More »
This article will help you navigate the complexities of B2B content marketing. If you’re wanting to learn the basics of B2B content marketing, starting with what it is, the strategies involved, current market trends and some stellar examples, this lets-start-with-the-basics article will tell you all you need to know to get started with your own
What is B2B Content Marketing? Definition, Strategy, Trends and Examples Read More »
Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be
GSK’s Louise Kristensen on the definition of personalisation – Econsultancy Read More »
