Definition

What is B2B Content Marketing? Definition, Strategy, Trends and Examples

This article will help you navigate the complexities of B2B content marketing. If you’re wanting to learn the basics of B2B content marketing, starting with what it is, the strategies involved, current market trends and some stellar examples, this lets-start-with-the-basics article will tell you all you need to know to get started with your own …

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GSK’s Louise Kristensen on the definition of personalisation – Econsultancy

Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be …

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Social Media Definition: The Ultimate Guide That Will Make You Smarter

Real people and their human interactions define social media. Social media provides the stage for multi-directional human conversation. Further, when you use social media you can choose your favorite: Platform, Content format, Communications option and/or Device To help you understand Social Media, 60+ marketing experts and influencers contributed their social media definition.   Social Media: …

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The Definition of Content Marketing has Evolved. Has your Strategy?

Content Marketing, once a catchphrase and digital marketing tactic, is now seen as a key component in the success of a brand’s online marketing strategy. Make that, their marketing strategy. Online marketing and marketing are one and the same in our digital age. With years of content publication, tracking, and measurement under our belts, we …

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What is bullwhip effect? – Definition from WhatIs.com

The bullwhip effect is a supply chain phenomenon describing how small fluctuations in demand at the retail level can cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer and raw material supplier levels. The effect is named after the physics involved in cracking a whip. When the person holding the whip snaps their …

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What is network security? Definition, methods, jobs & salaries

Network security is the practice of preventing and protecting against unauthorized intrusion into corporate networks. As a philosophy, it complements endpoint security, which focuses on individual devices; network security instead focuses on how those devices interact, and on the connective tissue between them. The venerable SANS Institute takes the definition of network security a bit …

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