Definition

Definition of Customer Loyalty in Marketing

The Definitive Definition of Customer Loyalty in Marketing

When it comes to marketing, it’s natural to think of customer acquisition. However, loyalty marketing revolves around customer retention. By catering for your existing customers and keeping them happy, you can ensure they come back again and again for repeat purchases. For a café, loyalty marketing might be as simple as offering customers a free …

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Facebook Expands Definition of Terrorist Organizations to Limit Extremism

In a letter on Tuesday to Representative Max Rose of New York, the chairman of the subcommittee on intelligence and counterterrorism of the House Committee on Homeland Security, Facebook also said it was “blocking links to places on 8chan and 4chan that are dedicated to the distribution of vile content.” That includes all content from …

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Voice Marketing Definition: Why You Need To Make Your Audience Listen Now

Can your potential audience, prospects and customers hear you? Wonder why I’m asking this question? Because if the people you want to reach and talk to can’t hear you, your business probably won’t enter into their consideration set. Verizon Wireless got it right when their mobile ad asked:“Can you hear me now?” Why?Their audience (and …

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What is B2B Content Marketing? Definition, Strategy, Trends and Examples

This article will help you navigate the complexities of B2B content marketing. If you’re wanting to learn the basics of B2B content marketing, starting with what it is, the strategies involved, current market trends and some stellar examples, this lets-start-with-the-basics article will tell you all you need to know to get started with your own …

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GSK’s Louise Kristensen on the definition of personalisation – Econsultancy

Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be …

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Social Media Definition: The Ultimate Guide That Will Make You Smarter

Real people and their human interactions define social media. Social media provides the stage for multi-directional human conversation. Further, when you use social media you can choose your favorite: Platform, Content format, Communications option and/or Device To help you understand Social Media, 60+ marketing experts and influencers contributed their social media definition.   Social Media: …

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The Definition of Content Marketing has Evolved. Has your Strategy?

Content Marketing, once a catchphrase and digital marketing tactic, is now seen as a key component in the success of a brand’s online marketing strategy. Make that, their marketing strategy. Online marketing and marketing are one and the same in our digital age. With years of content publication, tracking, and measurement under our belts, we …

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What is bullwhip effect? – Definition from WhatIs.com

The bullwhip effect is a supply chain phenomenon describing how small fluctuations in demand at the retail level can cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer and raw material supplier levels. The effect is named after the physics involved in cracking a whip. When the person holding the whip snaps their …

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