You need traffic to be successful in any online business, but not all types of traffic are created equal. Search engine optimization (SEO) experts often focus on organic traffic—the type of traffic that visits your site after finding it in search engines, while paid advertising experts obviously focus on paid traffic. But one of the […]
Three years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our website. I was new to the SaaS industry, and I was going to be working on a new initiative that our former CEO Ralph Folz was very excited about. All of a sudden, 23-year-old Justin
The Online Marketer’s Definitive Rulebook for Live Chat Read More »
Before anyone can start to perform search engine optimisation and fully understand what you are dealing with, you need to first understand the terms and jargon that comes with it. Here is a definitive SEO jargon buster to help get you started. A Alt Text /Alt Tag /Alt Attribute – An Alt text/tag or attribute
This is the most comprehensive guide to Ecommerce SEO online. In this expert-written guide you’ll learn everything you need to know about optimizing your ecommerce site, from keyword research to technical SEO to link building. So if you’re looking to get more targeted traffic (and customers) from search, you’ll love this guide. Let’s dive right
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. The definitive guide to higher rankings for WordPress sites This is the original WordPress SEO article since 2008, fully updated for 2019!
WordPress SEO Tutorial • The Definitive Guide • Yoast Read More »
Google penalties are some of the most frightening—yet most poorly understood—elements of search engine optimization (SEO). With the power to dramatically reduce your site’s rankings and visibility in search engines, Google penalties are a real threat, but at times, the legends surrounding them venture into “boogeyman” territory. Every webmaster should work to learn more about
How to Recover from Google Penalties — A Definitive Guide Read More »
Read Ecommerce Marketing in 2019: The Definitive Guide to learn: The essential features that your ecommerce website must have. Find out the key elements that will help you create a great shopping experience for your customers. How to do ecommerce keyword research. Get to know the keywords that your potential customers are using to find
Ecommerce Marketing in 2019: The Definitive Guide Read More »
Online shoppers are looking for the best deals before making a purchase decision – and a Google search is often the first step they take to discover a new brand or product. Will your ecommerce store show up when they search? Will your product copy entice them enough to click the “Buy” button? Search Engine
Your Definitive Guide to Ecommerce Marketing in 2019 [EBOOK] Read More »
Imagine: a dorm room at a large public university. It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep. Suddenly, our hero enters the room. He was responsibly enjoying some
The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing Read More »
Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to
The definitive SEO audit part 2 of 3: Content and on-site Read More »
