The View on Value: You can’t deliver value if you don’t know what it is | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to […]
The View on Value: You can’t deliver value if you don’t know what it is Read More »
Register to the webinar for your region It’s high time researchers and insights professionals shattered the old, tired perceptions that we’re data wranglers. We need to be a catalyst for growth both in our own business and for the clients that depend on us. There are two
Settling into habits can be the beginning of a dangerous routine that will eventually set teams behind. The rapid evolution of more sophisticated marketing technology demands attention, but organizations lacking the agility (or the willingness) to adapt and adopt certain practices will fall behind their competition. It’s easy to develop professional habits — it’s human
Applying agile to deliver better customer journeys Read More »
Tapad — the company behind the cross-device identity resolution platform Tapad Graph — has partnered with the ad tech provider AcuityAds. The partnership joins together Tapad Graph’s identity resolution capabilities with AcuityAds’ cross-device data set, giving advertisers improved targeting capabilities with unduplicated reach across devices and CTV. “The partnership will enhance AcuityAds’ existing cross-device solution,
Social, Affiliate and Direct Sales Companies Will Have More Mobile Power With Lead Gen, Sales Enablement and Interactive Video Technology DirectScale, Inc., a privately held market leader in the direct and social selling industry, has partnered with industry leader VERB Technology Company, Inc., a leader in business-focused interactive video CRM and marketing and sales enablement applications,
January 21st, 2020 Business Erica Perry Venmo, the highly popular payment app amongst Gen Z and millenials, is giving its users more reason to ditch their traditional cards and banking products in favor of instant payments fueled by visual interactions. In lieu of static emoticons, you can expect more expression in the form of animation
Holler and Venmo Partner to Deliver More Interactive Payment Experiences Read More »
CPG companies today have it tough: Consumers are fickle and unpredictable. They no longer make a purchase decision based on price alone; instead, they look at the holistic experience a brand delivers, starting with marketing and ending with the product itself. As the buying journey becomes much more fluid (and less dependent on one single
Some businesses are born out of a lifelong dream of entrepreneurship. Others come about due to a more urgent need. Corwin Drywall Contracting is an example of the latter. They set out with a vision to provide quality service and workmanship. Co-owner and founder Steve Comstock set out on his own because he was laid
A 5 Year Old Boy Runs a Company Promising to Deliver Quality Service Read More »
Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and
Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User Read More »
Dreamforce, Salesforce’s annual user event, kicked off today, and with it, the launch of Salesforce 360 Truth: a platform that brings together the company’s family of products: Saleforce Data Manager, Salesforce Identity for Customers, a Privacy and Data Governance solution, and eventually, Customer 360 Audiences. Patrick Stokes, EVP of platform, shared services at Salesforce, said
Saleforce 360 Truth designed to deliver a connected, continuous customer experience Read More »
