Delivering

Adobe CEO Focused On Delivering Innovation

“We’re in rarefied atmosphere,” says Adobe CEO Shantanu Narayen. “We’re focused on delivering an incredible innovation roadmap across all three of our clouds. We look forward to sharing more about our forward-looking strategy at the analyst meeting at MAX. We do look forward to the FA meeting. That’s when we lay out the growth opportunities …

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Google is Reportedly Delivering Less Organic Search Traffic Than Last Year

Google is Reportedly Delivering Less Organic Search Traffic Than Last Year

Organic search visits from Google are reportedly down compared to last year, while organic visits from DuckDuckGo are up significantly. Merkle’s digital marketing report for Q2 2019 shows that Google’s organic search visits are down 8% from the same time period in 2018. Organic visits from Bing and Yahoo are down as well, with declines …

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Delivering Great Customer Experiences Starts with Showing Real Respect

Oracle recently conducted a study of 1,100 US consumers. And last week the company released a report of the findings called “One Size Doesn’t Fit All.” Oracle created the report in partnership with and features analysis by Jeanne Bliss. Bliss serves as a leading customer experience thought leader, author and founder of CustomerBLISS. Some of …

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97% of companies say retention is a priority but are they delivering?

Chart of the Week: Most companies see customer retention as a priority but B2B companies are better at prioritizing it When it comes to subscription businesses, the key to growth has historically been getting new subscribers. Not only is customer acquisition a fairly expensive undertaking, as the market becomes flooded with more choice, but it …

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CX is important but most organizations aren’t delivering

Chart of the Week: 87% of marketing, CX and analytics professionals say good CX is important but only 24% are performing highly at delivering it Offering a good customer experience (CX) can increase conversion, create return customers and turn consumers into brand advocates, all of which benefit your brand. It’s no surprise then that 87% …

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The retailers and brands delivering first-rate mobile AR experiences

Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to adopt a mobile AR strategy. “This can be done with digital agency partnerships as a first step. It’s a good way to learn what works and what doesn’t,” said …

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