Delivery

Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting

Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of. On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will soon have the …

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A day in the life of… Lisa-Marie Ashbury, Digital Delivery Manager at home security firm ADT – Econsultancy

Lisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with Lisa-Marie to find out what life is like working in her role. Hi Lisa-Marie. Please describe your job: What do you do? As a Digital Delivery Manager, my job is an all-encompassing digital role across ADT Fire & Security. Predominantly, …

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Walmart Testing Self-Driving Delivery Vans, Says Gatik AI CEO

“Our partnership with Walmart is a huge validation that commercialization and scalability of autonomous vehicles will happen in the B2B short or logistic space,” says Gatik AI CEO Guatam Narang. “Our autonomous vehicles will be moving goods for Walmart from one of their dock stores to their neighborhood markets in Bentonville, Arkansas. Think of our …

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Key Trends in the Food Delivery Industry

Based on its 2018 study conducted with over a thousand Swiss residents – customers, restaurateurs and field experts – the Saviva F&B Chair investigated the future of Swiss restaurants and reveals significant changes in demand for 2030. One of the main trends identified by the Saviva F&B Chair is food mobility: researchers have forecasted a …

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There’s So Much Investor Subsidy In The Delivery Business Model, Says Domino’s CEO

“What we’re going to see here in the near term is that there’s so much investor subsidy into that (delivery) business model right now,” says Domino’s CEO Ritch Allison. “We’re not really sure where it’s going to shake out long term. There’s substantial discounting and over-investment in advertising right now to drive consumer demand. We …

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When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

In the world of Google Ads, there’s a choice for each and every campaign’s ad delivery method: standard or accelerated. Do you want to spend your budget evenly over time (standard), or do you want to spend your budget more quickly (accelerated)? I understand the impulse to go accelerated. It sounds better in some ways. …

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